AKA: It’s Keke’s world, we’re just shopping Black-owned in it.

For Google’s fourth annual, music-driven Black-owned Friday campaign, our goal was simple: create something with a shelf life long beyond the holiday season. We sought to develop a piece that was inherently social in its DNA and in 2023 that means Keke Palmer, a hit of 90s nostalgia and an earworm that makes you want to shop Black-owned, year round.